There is simply no getting around it – social media has become one of the best strategies to build relationships with prospective and current customers. The trend goes beyond using multiple platforms to build brand awareness or generate sales; even though concrete pumping businesses who incorporate social media as part of their overall marketing funnel are achieving better brand recognition and sales results. But, studies are proving social media is a significant factor in establishing a “high brand connection” – in other words, a sense of community composed of like-minded followers interested in your business’ industry sector.
If you sell concrete pumps, your social media followers may lead to potential customers; if you own a concrete pumping business, your followers may call you when they need a new pour; for concrete pump operators, showcasing your work on different sites can highlight your company as well as your expertise. Whatever stage of the customer lifecycle your followers are in, they all contribute to building your social media presence – which generates community interest and can ultimately generate leads.
5 Social Media Tips to Generate Concrete Leads
1 – Using Twitter to Make a Personal Connection
Twitter forces a business to post atightly focused140 character message. The real power in Twitter becomes the visual content included with that tweet. Chris Smith of Mixamate, an on-site concrete delivery service, uses Twitter to establish a level of trust with his customers and aligns the company as an industry expert through his clever mix of industry news, personal interests, and short videos of his trucks and employees in action.
2 – Micro-blog Projects on Social Media
If a picture is worth a thousand words, then Chavez Concrete Pumping is saying a lot by using Twitter to micro-blog job site progress pictures of their many projects. The images clearly project the company’s professionalism and the 140 characters are expertly handled. You will also notice the occasional and short ‘call to action’ tweet, meant to subtly generate leads.
3 – The Power of Instagram Tagging
You don’t need a photographer on site when you can use your mobile phone to share project photos and videos on Instagram – joining the nearly 20,000 #concretepumping hash tags that are already posted. This one example demonstrates the depth of the concrete construction community that are actively contributing on social media. Business owners should encourage employees to post job site pics as well. The real objective is using Instagram to go from Point A to Point B:
- leveraging the platform by following high profile accounts
- creating real value in your posts to attract influencers to follow you
- instead of promoting – network, network, network!